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Digital Media
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Our Story

Keybrands-group SAL is a Lebanese manufacturer of personal care and detergents established in 1997, It started as a trading company for personal care and cosmetic goods with clear commitments to human values and commercial ethics. 
MTM, Maalouf Trading and Manufacturing, was founded in 2008 as part of keybrands-group SAL and started its industrial activities under license of a Leader European manufacturer. With its commitment to always seek perfection in details, achievements of high standards and outstanding quality, its products are now widely spread in more than 11 countries in the MENA region. 

Our Values & Commitments

Our Values & Commitments

Created by potrace 1.16, written by Peter Selinger 2001-2019

Customer satisfaction

Created by potrace 1.16, written by Peter Selinger 2001-2019

Perfection in details

Created by potrace 1.16, written by Peter Selinger 2001-2019

Continuous research and development

Created by potrace 1.16, written by Peter Selinger 2001-2019

High standards in production

Our Factory

The factory is divided into four parts:

The laboratory is equipped with state of the art machineries in order to test every raw material received and every batch prepared. Also, our experienced team of engineers use the technology available to develop new formulas and products to keep up with customers evolving needs.

The production area is equipped with the adequate mixers to ensure a capacity of 35 tones per shift and a unique full automated dosage system to ensure stability in every batch produced.

The packaging area is divided into 3 separate and independent parts: a full automated line for personal care with a capacity of 25,000 bottle per 12h shift. A brand-new state of the art filling line for detergents with a capacity of 20,000 L per 12h shift and a line for cosmetics and perfumes.

In order to become self-sufficient our factory is equipped with “Nissei ASB 50” injection stretch blowing machine that produces high quality PET bottles, used for our personal care products and an HDPE blow molding machine that produces the gallons of our detergents products.

Our Experts Team

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Our Partners

Our PRESENCE

Our products are present in 11 countries in the MENA region  and we are looking forward to expand our reach to Europe and the American continent by 2025.

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